Chain of Custody
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Overview
Mass balance fraud is a particularly challenging greenwashing vector. It happens when a fraudulent actor buys a small quantity of high ESG integrity inputs (e.g., genuine carbon neutral, organic, deforestation-free cotton) and mixes that input with lower quality alternatives and then sells the full volume of manufactured product (e.g., woven cotton fabric) as sustainable product, re-using the valid credentials from the niche supply.
The UNTP solution to this problem involves trusted third parties (certifiers or industry associations) to act as quota managers that issue "guarantee of origin" credentials (a type of conformity credential). In this model, the guarantee of origin certificate for, say, 10 Tons of cotton fabric can only be issued when the third party has evidence of the purchase of at least 10 Tons of sustainable input materials. The third party will also mark the input batch as consumed (similar to the anti-counterfeiting protocol) so that the valid sustainable input cannot be re-presented to a different third party.
Chain of Custody Categorizations
Below are four categorizations of supply chain custody with aims of defining how sustainability claims and certified products are managed across supply chains.
Each categorization balances operational practicalities and assurance in different ways.
1. Identity Preserved (IP)
Under Identity Preserved, the exact certified source of the product remains unchanged and unblended throughout the supply chain. Every step, from producer to end-user, tracks and segregates the qualifying quantity so it is never mixed with non-qualifying quantities (or even other qualifying goods from a different source).
Benefits
This approach achieves maximum traceability, the strongest assurance, and a direct link back to a specific manufacturer, farm or origin. Its presence within a supply chain facilitates additional sustainability conformance requirements with minimal additional effort.
Challenges
Identity Preserved is among the most costly and complex approaches to implement, as it requires physical or instance-level identification and segregation at every stage of the supply chain.
Example
A bag of coffee beans labeled "single-origin" from a specific farm, and remains separate from other coffee beans (qualifying or non-qualifying) throughout processing and transport.
Two production batches of coffee beans, from different origins, cannot be mixed. Even if both batches have identical ESG claims about them.
2. Segregated (SG)
In the Segregated model, qualifying quantities and non-qualifying quantities are never mixed. However, qualifying quantities from different certified sources (all meeting the same standard) may be combined. The final product is still 100% qualifying, but it is not guaranteed to come from a single farm, manufacturer, or origin.
Benefits
This scheme guarantees that the final product contains only qualifying material while allowing flexibility to pool multiple certified batches.